Reliable Nissan

In September 2026, Nissan Americas hosted its annual Supplier Appreciation and Awards ceremony, spotlighting the automaker's highest-performing supply partners. This year's special event was held at Nashville's Country Music Hall of Fame in Tennessee.

Back for its 16th consecutive season, Nissan’s beloved Heisman campaign arrives with fresh athletes and the newest vehicles from the brand. The 2026 "Tell Them a Heisman Sent You" initiative features a refreshed format, highlighting long-form YouTube episodes alongside 30-second commercial spots during college football events. This episodic, character-driven series follows iconic Heisman winners competing for the title of Nissan's primary ambassador while showcasing a stellar new lineup.

The Nissan Armada and Nissan Murano earned top segment honors in J.D. Power’s 2026 APEAL Study. The Armada tied for first place in the Large SUV category, while the Murano took top honors among Midsize SUVs. Based on owner feedback during their first 90 days of vehicle ownership, the study ranks vehicle appeal based on factors such as styling, seating comfort, technological usability, and overall performance.

Newsweek readers love giving feedback on automotive brands, and they did so for the 2026 model year. Nissan won top honors in seven Readers' Choice categories, showing the strength of a brand committed to customer satisfaction. Drivers certainly noticed in 2026.