Back for its 16th consecutive season, Nissan’s beloved Heisman campaign arrives with fresh athletes and the newest vehicles from the brand. The 2026 "Tell Them a Heisman Sent You" initiative features a refreshed format, highlighting long-form YouTube episodes alongside 30-second commercial spots during college football events. This episodic, character-driven series follows iconic Heisman winners competing for the title of Nissan's primary ambassador while showcasing a stellar new lineup.