Nissan has yet again been named one of the most valuable brands in the world by Interbrand's annual study. Up seven places from last year, Nissan has also nabbed the title of “fastest-rising automotive brand” in the study this year.
"Nissan's rapid ascent in five short years…shows we're playing in the right spaces and engaging with consumers while always remaining authentic," said Roel de Vries, Nissan corporate vice president and global head of Marketing and Brand Strategy. "Growing a global brand that's exciting and innovative is an integral part of our company's success."
Interbrand’s “Best Global Brands” study takes a look at the world’s most valuable brands by studying their “ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process and the strength of the brand.”
Due to Nissan’s commitment to all four areas, the automaker continues to see its ranking in the study rise year after year, causing it to be named one of the fastest growing brands on the list. Among the many strengths cited in the study were Nissan’s sponsorships, customization offerings and engagement with young people.
We are very proud to see Nissan continue its reign as one of the most valuable and trusted brands in the world. To see exactly why Nissan is a major partner on this list, stop into Reliable Nissan today.