It's that time of year again: time for fantasy football leagues and weekends spent in front of the flat screen. Yep, it's officially time for college football and to kick off the new season, Nissan is bringing back their fan favorite, viral video campaign, Heisman House.
The concept for the videos revolves around the website, www.NissanHeismanHouse.com, and is a place where fans can learn about current Heisman House (past Heisman winners) members, tour the house and vote for who they think the next Heisman Trophy winner will be.
"With seven new Heisman winners joining the cast, a renowned director onboard and great storytelling, this year's campaign will continue to tell the tale of the distinguished Heisman House while seamlessly incorporating Nissan's brand," said Sean Hanrahan, senior vice president, Marketing Solutions, ESPN.
Celebrating its fourth year of collaboration with the sports geniuses over at ESPN, Nissan hopes that the new campaign will not only shine a light on great players and exciting fan involvement, but also spotlight the great charities the campaign sponsors.
According to a recent press release, "This past year, six Heisman winners joined Nissan in Texas to build a Habitat home and conduct a youth football clinic for underprivileged kids - joint activities supporting [Nissan, Heisman and ESPN's] missions and further demonstrating the power of the partnership. Through these expanded activities, the Heisman legends work closely with Nissan employees toward a common philanthropic goal."
Also look out for your favorite Nissan autos as the Altima, JUKE, Murano, Pathfinder, etc. will be featured in the campaign videos as well.
So check out the videos below, and be sure to visit the Nissan Heisman House webpage to begin casting your vote on who will win big this season.